While men's razor ads often rely on celebrity endorsements (Gillette has Roger Federer, David Beckham and Tiger Woods), the female offerings usually take quirkier, lighthearted approaches. The messaging is different too, centering around comfort and convenience not just the number of blades. I love these beautiful 50's style print ads for Schick's Quattro which invite the reader to enjoy a Shave-cation.
First envied at Ads of the World
Credits
Advertising Agency: JWT, New York, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Sarah Barclay
Creative Directors: Billy Faraut
Art Director: Yangjie (Jay) Wee, Kirstin Roquemore
Copywriters: Alexis Reid, Tiffany Appleton
Planner: Jason de Turris
Director of Integrated Production: Clair Grupp
JWT Director of Brand Production: Matt Anderson
Print Producer: Dana Pettit
Art Buyer: Richard Cardinali
Account Executives: Claire Capeci, Ariel Stern, Monica Lewin, Jeff Branz
Photographer: Chris Clor
Retoucher: Chris Clor, Traian Stanescu
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