Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them. What do you think a clever ploy or dirty tactics?
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As most know, Lorde is an extraordinary singer who has quickly risen to meteoric fame, and become a national icon. Her success is in part due to her intuitive understanding of her own personal brand and how to market herself. A perfect example is this full page ad she placed in the NZ Herald after winning two Grammys and prior to her Laneways concert.